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IPhone 17 Pro Max: $1,200 Global Price Tag Soars to ₦4.2m in Nigeria – Greed or Grim Economics?

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Apple’s newly unveiled iPhone 17 Pro Max, launched at $1,200 (roughly ₦1.8 million at current exchange rates), has sparked outrage in Nigeria as local vendors list the device for as high as ₦4.2 million – more than double its international retail price. With the global pre-order frenzy kicking off on September 12 ahead of the September 19 release, Nigerian tech enthusiasts are grappling with a burning question: are vendors exploiting demand, or are import costs truly to blame?

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Apple iPhone 17 models are displayed during Apple’s “Awe-Dropping” event at the Steve Jobs Theater on the Apple Park campus in Cupertino, California, on September 9, 2025.

Announced at Apple’s “Awe Dropping” event on September 9, the iPhone 17 Pro Max boasts a 6.9-inch Super Retina XDR display with 3,000 nits of brightness, an A19 Pro chip with 12GB of RAM, a 48MP triple-camera system with 8x optical zoom, and a record-breaking battery offering up to 39 hours of video playback. Priced at $1,199 for the 256GB model in the US, it introduces upgrades like Ceramic Shield 2 and 40W fast charging, positioning it as a must-have luxury gadget. Yet, in Nigeria, the price has ballooned to levels that have ignited fierce online debates.

A viral X post by tech influencer Pharaoh (@MrMekzy_) captured the frustration, garnering over 9,000 likes: “iPhone 17 pro max is $1200. Nigerian vendors are selling it for 4.2 million Nigerian naira.

” The post unleashed a flood of reactions, from memes mocking the markup to demands for government action on import duties. Some vendors justify the ₦4.2 million price, citing Nigeria’s economic realities. “Customs duties, shipping, and exchange rate volatility push costs way up,” said a Lagos-based importer, speaking anonymously. With the naira at approximately ₦1,500 to the dollar and customs duties on electronics often exceeding 20%, vendors claim that freight, taxes, and pre-order financing can double the base cost. “We take loans to secure stock early. That’s not free,” the importer added.

Skeptics, however, see profiteering at play. “Shipping one phone doesn’t cost ₦2 million! Even with profit, ₦2.2 million is fair,” argued X user Angry Mob (@theoriccy), reflecting a common sentiment. Tech analyst Tunde Ososanya estimates that import costs should add 50-70% to the global price, suggesting a reasonable ceiling of ₦2.5-₦3 million. Yet, listings on platforms like Jumia and Jiji show prices as high as ₦3.5-₦4.2 million, with some advertising “UK used” units at inflated rates. “Vendors are banking on hype,” Ososanya noted, pointing to the September 12 pre-order rush as a driver of speculative pricing.

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Apple iPhone 17 models are displayed during Apple’s “Awe-Dropping” event at the Steve Jobs Theater on the Apple Park campus in Cupertino, California, on September 9, 2025.

The controversy has spilled onto forums like Nairaland, where users debate specifications and warn of scams. Social media reactions range from witty jabs – “For ₦4.2m, the iPhone should come with a visa to meet Tim Cook,” quipped Christopher Kolawole (@kolawole40425) – to sobering reflections on economic disparity, with Nigeria’s ₦70,000 monthly minimum wage making the device a distant dream for most. Consumer advocates are now urging the Consumer Protection Council to investigate pricing practices and push for clearer import regulations.

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For Nigerian buyers, options are limited. Apple’s trade-in program, offering up to $700 off abroad, isn’t widely accessible locally, and waiting for post-launch price stabilization risks missing the early adopter wave. As the iPhone 17 Pro Max’s cutting-edge features – including AI-driven Apple Intelligence and a sleek aluminum unibody – fuel desire, the gap between global affordability and local reality grows starker. Will vendors adjust prices, or are Nigerians doomed to overpay for luxury tech? The online storm suggests this debate is far from over.

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National Pension Commission (PenCom) changes price disclosure rule

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National Pension Commission (PenCom) has directed Pension Fund Administrators (PFAs) to discontinue the publication of daily unit prices for Retirement Savings Account (RSA) and Retiree Funds on their websites, replacing the requirement with a six-month disclosure of returns based on a three-year rolling average.

The directive was contained in a circular issued by the commission.

Under the new guideline, PFAs must stop implementing Section 2.0 (iv) of the Commission’s March 23, 2013 circular, which required them to display daily unit prices for the last seven days.

Instead, they are to publish on their websites the last six months’ rate of return — calculated as a 36-month compounded rolling average in line with the Circular for the Calculation and Reporting of Rate of Returns by Licensed Pension Fund Operators (LPFOs).

According to the commission, the rate of return must be clearly displayed on the homepage of each PFA’s website.

For instance, the six-month disclosure covering April to September 2025 would reflect the 36-month compounded returns ending in each of those months.

This has however raised transparency concerns in the pension industry.

The 2013 circular on Minimum Information to be displayed on PFA Websites formed part of PenCom’s transparency framework for the Contributory Pension Scheme.

The latest addendum modifies that requirement but does not remove PFAs’ obligation to disclose performance information.

Industry watchers say the development may reignite debate over the balance between long-term investment reporting and real-time transparency in Nigeria’s pension industry.

All enquiries on the addendum, the Commission said, should be directed to its Surveillance Department.

An industry analyst who does not want her name mentioned said the move could reduce contributors’ access to real-time performance data.

She said: “Daily unit prices allowed RSA holders to independently track short-term movements and detect fluctuations in fund valuation.

“With only a three-year rolling average now required, contributors will no longer see recent performance in isolation”, she noted.

The analyst added that while pension funds are long-term vehicles, removing daily disclosure raises concerns about information asymmetry.

“PFAs will still compute daily valuations internally. The issue is whether contributors should be denied access to data that already exists,” the analyst said.

However, another pension expert defended the directive, noting that pensions are structured for long-term accumulation and should be assessed over extended periods.

“A 36-month rolling average smooth’s out short-term volatility and provides a more accurate reflection of sustained performance,” the expert said, warning that excessive focus on daily fluctuations could encourage reactionary fund switching.

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Dollar rises in black market on Monday, traders quote new exchange rate

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Dollar edges higher against the naira in black market trading Dollar edges higher against the naira in black market trading

The United States dollar at the parallel market increased in value on Monday, Febuary 23 with traders quote at N1,375/$ as the new selling exchange rate.

The new rate is a slight depreciation for the naira when compared to N1,343 a dollar market closed on Friday, February 20, 2026.

Abdulahhi, a forex dealer, told Legit.ng that the new exchange rate follows renew demand in the market.

“I am currently selling dollars at N1,375/$1 and buying at N1,355/$1. The pound is trading at N1,845 to sell and N1,805 to buy, while the euro is also moving steadily in the market.

“It seems this week the dollar will return to over N1,400. I have been getting a lot of request.”

The fall of the naira comes as BDC operators continue to face difficulties in accessing dollars from commercial banks.

BDCs can get dollar

The apex bank had previously issued a circular allowing licensed BDCs to access foreign exchange through authorised dealers at the prevailing market rate.

Under the directive, each BDC is permitted to purchase up to $150,000 weekly, subject to Know Your Customer (KYC) requirements and due diligence checks, Punch reports.

Leadership reported that despite a policy announcement, some operators disclosed that no transactions have been completed under the new arrangement.

A BDC operator, who requested anonymity, said the directive remains largely unimplemented. According to him, the circular provides that disbursements will be made through settlement accounts, a provision that has raised operational concerns.

He questioned the feasibility of seamless, real-time transfers between domiciliary accounts across different banks, noting that such infrastructure may not yet be fully in place.

The operator added that while commercial banks appear supportive of the policy, many are still developing internal processes to align with the CBN’s directive.

He explained that BDCs are required to submit bid orders through their banks, which would then access the market on their behalf.

Naira in the official market

Meanwhile, in the Nigerian Foreign Exchange Market (NAFEM), the naira closed against the US dollar on Friday, February 20 at N1,346.32/$1 from N1,341.35/$1 a day earlier.

At the GTBank FX desk, the naira weakened by N7 against the dollar to quote N1,356/$1.

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